Plant capital
where Cardano grows.

The Process

Five steps from interest to growing together.

1. 01

   Express interest

   Send an email to james.meidinger@w3i.global introducing your organization, your stake in Cardano, and the order of magnitude of capital you’re considering. James responds within 48 hours.

2. 02

   Align on deployment

   A 30-minute working call — usually James plus one of the existing partners closest to your thesis (Fluid for lending-heavy, NBX for fiat-gateway-heavy, Wave for institutional). We agree on capital commitment, preferred markets (lending, DEX, both), and shared KPIs.

3. 03

   Deploy together

   You deploy capital into the agreed markets — non-custodially, from your own wallet/treasury. Coalition shares the on-chain address(es) for transparent tracking. First deployments typically run 2–4 weeks before the next data review.

4. 04

   Co-market

   Your team joins the Coalition’s marketing coordination — a low-friction sync, not a committee. Each partner contributes content from their own perspective (technical, capital, operational) into the shared narrative pipeline.

5. 05

   Grow together

   30-day evaluation cycles. Capital is reallocated, expanded, or rebalanced based on real on-chain data. Quarterly DeFi Pulse reports give the wider ecosystem a transparent record of what’s working.

DApp Selection Criteria

How we choose where capital goes.

Every DApp the Coalition deploys into is reviewed against these criteria. The criteria apply equally to founding partners and to new ones.

Merit-based

We evaluate prospective DApps and partners on what they actually do — code, deployments, traction — not on who they know.

Data-driven

Capital allocation tracks real on-chain metrics: utilization, borrower count, revenue. We don't subsidize protocols that aren't earning their seat.

Compliance posture

Partners must be fully doxxed, operate from a favorable jurisdiction, and pass a basic compliance review. Coalition exposure cannot route through unknown counterparties.

Demonstrated traction

DApps must show objective ecosystem traction prior to coalition support — community, integrations, audited code, prior deployment volume.

Ecosystem benefit

We deploy where the deployment makes the broader Cardano ecosystem better — not just where we earn the highest yield. Cardano-first.

Mandatory borrower incentives

Lending-side participation requires a borrower incentive program. Idle deposits don't help anyone — capital must reach borrowers.